Digital Mrkt Specialist
Essential Functions Develop, coordinate, and execute digital marketing campaigns by providing content messaging, managing/scheduling deployment schedules, and communicating the calendar with appropriate key stakeholders Create strong KPIs to ensure that we are reaching digital marketing goals as set forth in the strategy Assess performance metrics including project and campaign analytics, efficiency metrics, brand metrics, customer metrics, and overall return on investment for digital marketing and communications initiatives and makes recommendations based on findings Ensure consistent and correct messaging is maintained across all digital and online platforms Manage external partnerships and systems used to support internal and external digital strategies Manage special projects as assigned by supervisor Perform copywriting, editing, and proofing of marketing materials, web content, social media posts, blogs, and online advertising where necessary Core Competencies:
Demonstrates consistent regard and dedication to guests, colleagues and the Company by being engaged, interested and productive Demonstrates an understanding of the impact actions and decisions have on the Company both financially and on customer relations.
Demonstrates the courage, creativeness, and initiative to present new ideas and perspectives to create positive results Must always be respectful and considerate of all viewpoints, situations Puts the guest at the forefront of every decision Position Specific Competencies/Skills:
Understanding of current digital marketing trends and best practices based on digital channels Understanding of website optimization strategies to include SEO and SEM Understanding of programmatic and display advertising strategies and techniques Understanding of KPI tracking reporting and achieving results through these mediums Ability to excel in a detail-oriented, deadline-driven environment Ability to prioritize tasks while maintaining constant level of high quality Excellent verbal and written communication skills Strong interpersonal and customer service skills Ability to work with/for multiple employees and meet deadlines
Experience:
Bachelor's Degree with at least three (3) years of experience in digital/social marketing, advertising and communicationsKnowledge:
A.
or B.
S.
in Marketing or Communications or related field and/or a combination of relevant experience and education Recommended Skills Attention To Detail Communication Customer Relationship Management Customer Service Data Analysis Digital Marketing Estimated Salary: $20 to $28 per hour based on qualifications.
Demonstrates consistent regard and dedication to guests, colleagues and the Company by being engaged, interested and productive Demonstrates an understanding of the impact actions and decisions have on the Company both financially and on customer relations.
Demonstrates the courage, creativeness, and initiative to present new ideas and perspectives to create positive results Must always be respectful and considerate of all viewpoints, situations Puts the guest at the forefront of every decision Position Specific Competencies/Skills:
Understanding of current digital marketing trends and best practices based on digital channels Understanding of website optimization strategies to include SEO and SEM Understanding of programmatic and display advertising strategies and techniques Understanding of KPI tracking reporting and achieving results through these mediums Ability to excel in a detail-oriented, deadline-driven environment Ability to prioritize tasks while maintaining constant level of high quality Excellent verbal and written communication skills Strong interpersonal and customer service skills Ability to work with/for multiple employees and meet deadlines
Experience:
Bachelor's Degree with at least three (3) years of experience in digital/social marketing, advertising and communicationsKnowledge:
A.
or B.
S.
in Marketing or Communications or related field and/or a combination of relevant experience and education Recommended Skills Attention To Detail Communication Customer Relationship Management Customer Service Data Analysis Digital Marketing Estimated Salary: $20 to $28 per hour based on qualifications.
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