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Director of Marketing

Benchmark's company culture is central to our management philosophy. The company's stated purpose is "to provide an entrepreneurial environment where determined people dare to create, share, and build futures.
To be the "benchmark" by which all others are judged takes passion, courage, and dedication. We invite you to explore our extraordinary offering of unique opportunities, all with a common goal of providing an unforgettable journey.
Job Description Summary:
The Brand New Kartrite Hotel & Indoor Waterpark is like nothing New York's Catskills has ever seen before. With the USA's most modern, state of the art, indoor waterpark, 350+ exquisitely designed rooms and suites, and a fantastic brand-new luxury lodge experience set right in the mountains, the Kartrite Hotel delivers an unbelievable family adventure for all ages!
Nestled in the historic Catskills region of New York State, The Kartrite Hotel & Indoor Waterpark is less than 2 hours from New York City, Northern New Jersey, Pennsylvania and Connecticut. Opening Early 2019! The Kartrite Hotel will be the perfect place to stay in the Catskills!
Situated just a 3-wood away from the world-famous Monster Golf Course and home to the Catskill's largest indoor waterpark, The Kartrite has completely rethought the idea of the perfect family resort. Splash the day away on thrilling waterslides! Surf an endless wave while enjoying a view of the heart of the Catskills. Satisfy your inner iron chef at any one of our innovative restaurants. Wind down after a day of aqua adventures at our relaxing spa. Think way outside the box. Throw a party, plan your dream wedding, or schedule a corporate outing. No matter your adventure, The Kartrite Hotel & Indoor Waterpark offers a premium Catskills resort experience for the entire family.
BASIC FUNCTIONS: Execute marketing activities for the property as directed by the Director(s) of Sales and Marketing (DOSM), Area Director of Marketing (ADOM). Work with DOSM and ADOM as well as strategic partners to create and execute global marketing/advertising strategies, make updates to the property's website, coordinate creation of sales and on-property collateral, create and execute robust social media strategy, and coordinate initiatives for on-property and local programming. Create and execute local emarketing campaigns.
Job Description:
QUALIFICATIONS: EDUCATION, KNOWLEDGE, TRAINING & WORK EXPERIENCE
5+ years' experience in public relations, marketing or advertising
Bachelor Degree or Equivalent (Communication/Marketing/Advertising preferred)
Graphic Design experience required (Photoshop, InDesign, Illustrator, etc)
Outgoing and self-motivated individual with pleasant personality
Excellent computer skills, including desktop publishing
Excellent written and oral communication skills
ESSENTIAL FUNCTIONS:
Drives the strategic focus on creation and distribution of exceptional email campaigns
Determines optimal process for guest data capture ensuring that PMS, dining and waterpark data is integrated into CRM database
Drives the online advertising strategy utilizing strategic partners to achieve growth in website traffic, bookings and conversion
Drives digital channel direction through data analysis to deliver ROI
Drives the creation of on-property promotions and programming while working with applicable departments to implement
Manages department expenditures and budgeted/forecasted expenses
Drives social media strategy to generate online following, including: identifying power bloggers, creation and maintenance of a blog editorial calendar, and growth of all Facebook, Instagram and future social media accounts
Drives all on-property press visits with support from Regional Director of Public Relations & DOSM
Delivers and maintains exceptional content on hotel's website and app by utilizing the content management system
Drives the development, design, implementation, and maintenance of content for all content management systems (CMS): website, mobile app, in-room TV, public space display monitors, digital signage and related content.
Manages the relationship with Regional Director of Public Relations to coordinate PR related to special events
Drives the development and execution of marketing goals
Develop and execute marketing plan with DOSM and ADOM
Oversee the hotel's advertising, public relations, social media, and promotional activities with DOSM
Delivers satisfactory P&L expense ratio in all campaigns
Drives regular marketing activity and performance reports as well as any ad hoc needs
Manages PowerPoint presentations for owners and corporate meetings
Develops strong relationships with media, potential promotional partners, and current partners
Determines trends that the hotel can capitalize on
Manages all field inquiry phone calls to solicit sales business for all types of corporate photo shoot clients
Manages negotiating, producing and enforcing contractual agreements pertaining to photo shoots
Manages the compilation of all cancellation/attrition charges of the photo shoot events
Drives promotional efforts by maximizing promotional partnerships
Drives outreach to companies identified as potential partners, as well as media outlets
BASIC SKILLS REQUIREMENTS:
Strong ability to read and interpret documents such as scientific, and technical journals, financial reports, and legal documents
Ability to write reports, business correspondence and produce manuals
Knowledge of sales and accounting practices
Ability to present information to top management, public groups and directors
Strong ability to apply to compute rate, ratio, and percent and to draw and interpret spread sheets
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form
Ability to deal with problems involving few concrete variables in standardized situations
Ability to define problems collect data, establish facts and draw valid conclusions
Ability to meet company Quality Service Performance Standards
MARGINAL FUNCTIONS:
Perform other related duties as requested by the DOSM & GM.
ENVIRONMENT: Indoor office area, well lit with good ventilation


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