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Marketing Manager

Job Description:
Benchmark's company culture is central to our management philosophy.
The company's stated purpose is "to provide an entrepreneurial environment where determined people dare to create, share, and build futures.
To be the "benchmark" by which all others are judged takes passion, courage, and dedication.
We invite you to explore our extraordinary offering of unique opportunities, all with a common goal of providing an unforgettable journey.
Job Description
Summary:
The Marketing Manager is responsible for managing and executing marketing initiatives for the entire property.
Provide additional assistance with public relations as directed by the Director of Sales and Marketing.
Job Description:
Qualifications: EDUCATION, KNOWLEDGE, TRAINING, & WORK EXPERIENCE The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skills and abilities.
Thorough understanding of the integrated platforms, applications processes for effective hotel marketing.
Minimum 2 years proven experience in similar position within the hotel industry.
College Degree preferred, but not required.
Knowledge of a hotel structure and how all departments interact.
Proficient in Microsoft Excel, Microsoft Word, Microsoft PowerPoint.
Knowledge of illustrator, HTML, Dreamweaver, Photoshop, inDesign, website management, E-Business Development, SEO and PPC Must be able to analyze data and communicate effectively with peers and superiors in a positive manner.
Ability to listen, speak and write English to ascertain and respond to vendors needs.
Strong organizational skills
Essential Functions:
Manage the property's web site.
Work with property departments to ensure web sections are accurate, current and effective.
Ensure Internet Special and other promotions are optimized for maximum sales.
Work with agencies to ensure the web site is optimized for search engine returns and PPC ads are providing maximum ROI.
Conduct audit of website and URLs to ensure promotion dates are accurate Maintain listings and expirations of URL's Manage online gift certificate program Execute agreed upon direct marketing campaigns.
Create and implement local e-mail campaigns consisting of the list pulling, HTML creation/loading of 3rd party HTML, deployment and tracking of results.
Create and implement holiday event promotions in the form of local advertisements, point of sale, e-mail deployment, landing page, and tracking results of each initiative.
Coordinate with agency on execution of primary direct marketing initiatives.
Internal Marketing Email capture in all outlets Update Electronic Sign messaging Reader Board images and messages Front Desk Newsletter Updated lobby posters and in room point of sale Food and Beverage Spa/Recreation Coordinate advertising campaigns as outlined in the media plan Assist in Media plan execution Participate in new Media opportunities Facilitate the tracking and reporting of all marketing expenditures.
Develop and Monitor ROI for all electronic campaigns Manage monthly budget expenses and ensure invoices are processed Manage assignment and tracking of URL's and sales marketing phone numbers Facilitate social media web sites and campaigns.
Create/manage social media web sites including Facebook, Twitter, Instagram, LinkedIn etc.
Update with activities Continually think of new ways to build followers/fans on social media sites to maximize viewership Starcite, Cvent, CCTB, DuPage CVB, GWCVB, etc.
Manage marketing collateral Ensure that brochure collateral is accurate and updated Oversee hotel's databases: Supervise the managing of the Delphi database on an ongoing basis to meet the business requirements of the property, to reflect and track unique property characteristics, and to support company-wide database standards, working closely with department directors and Benchmark's Marketing Enterprise Services Manager.
Coordinate all deployments with the HMA team Reservations Coordinate booking links for Special offers with the Dir of Revenue Management Update Confirmation, pre-arrival and thank you emails Monitor opportunities for new list acquisitions for social and group Reporting for success and ROI on e-mail campaigns Participate in property Staff meetings, sales meetings and Marketing calls with Corporate Marketing and HMA and Screen Pilot Attend marketing bi-weekly meetings with Waterpark, Spa, Catering and F&B department heads MARGINAL FUNCTIONS: Regular attendance in conformance with the standards, which may be established by Benchmark from time to time, is essential to the successful performance of this position.
Employees with irregular attendance will be subject to disciplinary action, up to and including termination of employment.
Due to the cycli

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